Tuesday, November 6, 2018

Popular demand forces Ford to make a huge change


All car lines affected are as follows, The Focus, Fusion, Fiesta and Taurus.


Ford's newly elected CEO's reasoning behind this is that the market for these cars in North America is too small to keep their lines going. There has been a massive shift in recent years towards the crossover and SUV.



The all new Focus Active, The Focus line has
succumbed the same fate as the Dodge Dart


Despite the fact that smaller economical cars like the Honda Civic and the Ford Fiesta became very popular in the last 20-30 years, However, America's roads are built for massive cars so these smaller hatchbacks aren't well suited to their roads.

US dependence on foreign oil has been reduced by
fracking and advances in technology mean Ford has 
developed SUVs and crossovers with better fuel economy.

Unlike before when bigger cars would get poor fuel economy, have extremely high tax brackets and handle like boats, advances in technology have allowed big family cars to achieve numbers of over 45 mpg and handle like the hot hatchbacks from the late 90s and early 2000s.

People love SUVs. The SUV is a jack of all trades because it can do everything, perhaps not as well as maybe a dedicated sports car or a lifted truck but it does enough to satisfy the needs of everyday consumers.


The most important factor that ensured the success of the modern SUV is accessibility, they are easy to get in and out of, have bucket tonnes of head and leg room and if you want you can fold down the rear seats and use it as a van.

It's even taken away the need to own more than one car. You no longer need a family car and a van or a workhorse and a weekend toy, the SUV can do them all.

The public backlash at Ford's latest crossover.


Ford fans took to twitter to express their views, one particular tweet gained a lot of attention for saying what everyone was thinking.
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